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This domain imatri.in states the following, "For Iyer and Iyengar community." We analyzed that the webpage said " The main intention of developing this website is to build a platform to search bride or groom completely free of cost." It also stated " Now a days every matrimonial website is charging more in the name of different packages. which we want to completely break away from. At the same time we kept the website as simple as possible and easy to use keeping elderly parents who will be using this site. We also have Iyengar and Iyer matrimony blog." The header had Iyengar bride profile as the highest ranking search term. It was followed by Iyer bride, Iyer groom, and Iyengar groom which isn't as ranked as highly as Iyengar bride profile. The next words they used was Iyengar profile photos. Iyer profile photos was also included but could not be viewed by search crawlers.